Sony is using the MCU connection to its Spider-Man movie spinoffs to promote its upcoming releases Venom 2 and the Morbius the Living Vampire film.
Sony’s marketing for its Morbius movie and Venom 2 emphasizes their connection to the MCU. When the first Venom hit theaters in 2018, its connection to the MCU was tenuous at best. Producer Amy Pascal infamously referred to the movie and other developing Spider-Man villain spinoffs as “adjuncts” to the franchise in 2017, but later walked those comments down. However, that’s changing in the wake of Marvel Studios and Sony striking a new deal to share the rights to Tom Holland’s iteration of Peter Parker and the greater universe of Spider-Man characters.
The trailer for Morbius confirmed the upcoming spinoff will take place in the MCU, and even teased a scene where scientist-turned vampire Michael Morbius comes face to face with Michael Keaton’s Adrian Toomes (aka. The Vulture) from Spider-Man: Homecoming. Leaked set photos has since revealed the ongoing Morbius reshoots are further beefing up the film’s MCU ties by incorporating additional references to Spider-Man having gone on the run after he was framed for Mysterio’s death in last year’s Far From Home. Even Sony’s viral marketing is getting in on the fun now.
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